Hotel
Rosewood São Paulo
A luxury hotel in the restored Matarazzo maternity hospital and a new vertical-garden tower near Avenida Paulista, with 160 rooms and suites and around 450 commissioned…
A luxury boutique hotel on Rua Oscar Freire in Jardins, with suites including a rooftop Suíte Cubo, the award-winning Cena restaurant and the Santapele spa.
Good to know
Hotel Emiliano is a luxury boutique hotel on Rua Oscar Freire, in the heart of Jardins, and it has recently celebrated 25 years in the city. Its location is one of its strongest assets: the hotel describes itself as being in the heart of Jardins, about two kilometres from the main business districts and between Avenida Paulista and Avenida Faria Lima, so it works well for both leisure and business stays.
The accommodation is suite-focused. Room categories include Deluxe King and Deluxe Twin rooms, the Suíte Executiva and the Suíte Emiliano, and the most striking option is the Suíte Cubo, which sits on the hotel's roof. The relatively small number of room types reflects the hotel's boutique scale, and it suits guests who prefer a more personal style of luxury than a large chain hotel offers.
Dining is centred on the Cena restaurant, whose open kitchen and layout were designed by the architect Arthur Casas. Cena was named best restaurant in its category in the Veja São Paulo Comer & Beber 2026 awards, which makes it worth booking even if you are not staying at the hotel. The Lobby Bar is a calmer alternative for a drink. For relaxation, the Spa Santapele presents itself as an urban refuge dedicated to health and well-being.
The Emiliano is a good choice for shoppers, couples and business travellers who want a central, polished base in Jardins. D.O.M., the Fasano restaurants and Avenida Paulista's museums, including MASP, are all within reach for an evening out or a day of sightseeing. Light sleepers should ask for a quiet room when booking, as with any hotel on a busy street.
Bookings can be made through the hotel's website or by phone on +55 11 3728 2000. If you plan to visit MASP during your stay, remember that it is closed on Mondays and free for everyone on Tuesdays and on Friday evenings from 18:00, with online booking required even on free days. Ask about the different suite categories when reserving, especially if you are interested in the rooftop Suíte Cubo, and reserve a table at Cena if you plan to dine in.
At Rua Oscar Freire 384 in Jardim Paulista, in the heart of Jardins.
Deluxe King and Deluxe Twin rooms, plus the Suíte Executiva, Suíte Emiliano and the rooftop Suíte Cubo.
Cena, with an open kitchen designed by Arthur Casas, named a category winner in Veja São Paulo Comer & Beber 2026.
Yes. The Spa Santapele focuses on health and well-being.
Yes. The Lobby Bar.
Yes. It is about two kilometres from the main business districts, between Avenida Paulista and Avenida Faria Lima.
The hotel has celebrated 25 years.
Through the website or by phone on +55 11 3728 2000.
Café
Isabela Raposeiras's specialty coffee café, roastery and barista school in Vila Madalena, focused on traceable microlots from named producers.
Attraction
São Paulo's best-known art museum, raised above Avenida Paulista on Lina Bo Bardi's suspended concrete structure and holding more than 8,000 works from Raphael to Portinari.
Thing to do
The city's grand 1933 food market, designed by Ramos de Azevedo's office, with stained-glass windows, more than 290 stalls and a mezzanine of restaurants.
Tour operator
Tip-based walking tours of São Paulo's old downtown, Vila Madalena and Avenida Paulista, run in English and Portuguese by local guides several days a week.