Blue Tree Premium Paulista

Blue Tree Premium Paulista is a mid-range hotel from the Blue Tree group on Rua Peixoto Gomide in Cerqueira César, one block from Avenida Paulista. For visitors, that location is the main selling point: the avenue, home to MASP, the Instituto Moreira Salles and the Sunday car-free street, is a block away, and the metro Green Line runs beneath it, giving access to the rest of the city.

The hotel covers the essentials well for both business and leisure travellers. Facilities include a heated pool, a fitness centre, a lobby bar, room service, event rooms, Wi-fi and parking. The Noah restaurant serves meals on site, and the hotel advertises an oriental-style breakfast option. Along the avenue you will find Casa das Rosas, a historic mansion turned cultural centre, the Centro Cultural FIESP and the Parque Trianon, which preserves a small area of native forest, so even a short walk from the hotel offers plenty to see.

This is a comfortable, functional base rather than a destination hotel. It suits couples and families who want a central location without paying luxury prices, business travellers with meetings around Paulista, and visitors planning to spend their days out sightseeing and their evenings in the restaurants of Jardins and Bela Vista. The heated pool is a welcome extra after a day on foot.

To make the most of the location, plan your sightseeing around the avenue. On a Sunday, walk along Paulista while it is closed to traffic and visit MASP when it opens at 10:00. On other days, use the metro to reach the historic centre, Liberdade or Pinheiros. Balaio IMS, at the Instituto Moreira Salles on Avenida Paulista, is a convenient choice for lunch.

Reservations can be made through the Blue Tree website or by email at [email protected], and the hotel can be reached by phone on +55 11 3147 7000. Ask about room types and parking when booking, and check whether breakfast is included in your rate, especially if you want to try the oriental-style option. As with any hotel near a major avenue, request a quieter room if you are sensitive to noise.