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There are several social listening tools available, each with its strengths and weaknesses. In today’s competitive business landscape, it’s more important than ever to be able to track and analyze online conversations about your brand. Social listening can help you identify trends, understand customer sentiment, and improve your brand reputation.
In this post, we’ll share 14 of the best social listening tools for your brand in 2024.
14 Best Social Listening Tools
#1 Social Listening Tools – Brand24
Brand24 is a powerful social listening tool that can help you track and analyze mentions of your brand across a variety of online channels. It also includes several features for analyzing sentiment, identifying influencers, and tracking competitor activity.
- Pricing: Starts at $49 per month
#2 Social Listening Tools – BuzzSumo
BuzzSumo’s ability to track and analyze trending topics empowers businesses to identify and capitalize on emerging trends, ensuring their content aligns with the latest conversations taking place in their industry. Moreover, the tool’s influencer identification features enable businesses to connect with influential individuals who can amplify their brand’s reach and foster meaningful connections with their target audience.
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Pricing: Starts at $79 per month.
#3 Social Listening Tools – Hootsuite
Hootsuite is a comprehensive social media management tool that enables businesses to effectively manage their online presence, monitor brand sentiment, and identify influential voices. By leveraging Hootsuite’s social listening capabilities, businesses can make informed decisions that drive their social media success.
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Pricing: Starts at $29 per month
#4 Social Listening Tools – Meltwater
Meltwater, a powerful social listening tool, is the preferred choice of many of the world’s leading brands. Its comprehensive suite of features empowers businesses to gain deep insights into customer sentiment, identify key influencers, and track competitor activity, enabling them to make informed decisions that drive brand success.
Meltwater’s advanced sentiment analysis capabilities provide businesses with granular insights into customer perceptions, allowing them to identify areas for improvement, proactively address negative feedback, and refine their marketing strategies based on real-time data. Additionally, Meltwater’s influencer identification features enable businesses to connect with influential voices who hold sway over their target audience, amplifying their brand’s reach and fostering meaningful connections with potential customers.
Furthermore, pricing is available on request.
#5 Social Listening Tools – Mention
Mention is also a leading social listening tool, that caters to businesses of all sizes seeking an easy-to-use, affordable, and comprehensive solution for monitoring online conversations, analyzing sentiment, and identifying influential voices. Its user-friendly interface, coupled with advanced sentiment analysis and targeted influencer identification capabilities, empowers businesses to gain actionable insights that drive informed decisions and enhance brand reputation.
Additionally, pricing starts at $25 per month.
#6 Social Listening Tools – Sprout Social
Sprout Social is a social media management tool that also includes social listening features. It can be used to track mentions of your brand, analyze sentiment, and identify influencers.
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Pricing: Starts at $99 per month
#7 Social Listening Tools – Brandwatch
Brandwatch is a powerful social listening tool that is used by some of the world’s largest brands. It includes some features for analyzing sentiment, identifying influencers, and tracking competitor activity.
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Pricing: Available on request
#8 Social Listening Tools – Digimind
Digimind is a social listening tool that uses artificial intelligence to analyze online conversations. It can be used to identify trends, understand customer sentiment, and improve your brand reputation.
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Pricing: Available on request
#9 Social Listening Tools – Social Mention
Social Mention is a free social listening tool that can be used to track mentions of your brand across a variety of online channels.
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Pricing: Free
#10 Social Listening Tools – Radian6
Radian6, a powerful social listening tool, empowers businesses to navigate the ever-evolving digital landscape with confidence and clarity. Its comprehensive suite of features enables businesses to gain deep insights into customer sentiment, identify key influencers, and track competitor activity, providing the foundation for making informed decisions that drive brand success.
In addition, some of the world’s largest brands use this listening tool. It includes several features for analyzing sentiment, identifying influencers, and tracking competitor activity.
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Pricing: Available on request.
#11 AgoraPulse
AgoraPulse’s social listening capabilities enable businesses to effectively track mentions of their brand across a wide spectrum of online channels, ensuring they stay informed about customer perceptions, industry trends, and competitor activity. By monitoring brand sentiment, businesses can gain valuable insights into customer satisfaction, identify areas for improvement, and proactively address negative feedback.
Furthermore, the pricing starts at $79 per month.
#12 Talkwalker
Talkwalker provides a robust social listening platform with real-time monitoring and analytics. It offers sentiment analysis, competitive benchmarking, and trend analysis to help brands make data-driven decisions.
In addition, the key features of this listening tool include Crisis detection, image recognition, customizable reporting, and an AI-powered analytics engine.
#13 Awario
Awario focuses on real-time monitoring of social media, news, blogs, forums, and the web. It offers sentiment analysis, competitor tracking, and detailed analytics to help brands understand their online presence. Additionally, the main features are Hashtag tracking, location-based monitoring, sentiment analysis, and influencer identification.
#14 Social Listening Tools – Keyhole
Keyhole is a social listening tool with a focus on hashtag analytics. It helps track the performance of hashtags across various platforms, allowing brands to optimize their hashtag strategies.
In addition, key features include hashtag tracking, real-time analytics, competitor benchmarking, and influencer identification.
What is the Meaning of Social Listening?
In a digitally driven world, online conversations are a constant stream of information that businesses can harness to gain valuable insights. Social listening is the practice of monitoring and analyzing these conversations to understand customer sentiment, identify influential voices, and track competitor activity.
By listening closely to what people are saying about their brand, businesses can identify areas for improvement, address negative feedback, and refine their products and services based on real-time data. Social listening also helps businesses discover influential people in their industry who can amplify their brand’s reach and foster meaningful connections with potential customers.
Moreover, social listening provides businesses with a competitive edge by enabling them to track industry trends, identify emerging threats, and adapt their strategies accordingly.
How Do You Make a Social Listening Tool?
Businesses are increasingly turning to social listening tools to gain valuable insights from online conversations. These tools can be incredibly powerful, but they require careful planning and execution.
Here’s a comprehensive guide on how to create your social listening tool:
1. Define Your Objectives
Firstly, before embarking on the tool’s development, clearly define your objectives. What do you want to achieve with social listening? Are you looking to track brand mentions, analyze sentiment, identify influencers, or track competitor activity? Having clear objectives will guide the features and functionality of your tool.
2. Identify Data Sources
Determine the sources of data you want to collect. Will you focus on social media platforms like Twitter, Facebook, and Instagram? Or do you want to include data from forums, blogs, and news websites? Identifying the relevant data sources ensures you gather the most pertinent information.
3. Choose a Data Collection Method
Furthermore, there are two primary methods for collecting social listening data: web scraping and API access. Web scraping involves extracting data directly from websites, while API access involves using programming languages to connect to a website’s data interface. The choice depends on your technical expertise and data access limitations.
4. Data Processing and Storage
Develop a plan for processing and storing the collected data. This may involve cleaning, filtering, and organizing the data to make it usable for analysis. Consider using cloud-based storage solutions for efficient data management.
5. Sentiment Analysis
If you want to analyze sentiment, implement sentiment analysis algorithms. These algorithms can also classify text as positive, negative, or neutral, providing insights into customer perceptions and brand reputation.
6. Influencer Identification
To identify influential voices, implement influencer identification algorithms. These algorithms can identify individuals with a large following and high engagement rates, enabling you to target your marketing efforts effectively.
7. Visualization and Reporting
Furthermore, create data visualization tools to present the collected information in an easily understandable way. Use charts, graphs, and dashboards to provide clear insights into brand sentiment, influencer trends, and competitor activity.
8. User Interface and User Experience (UI/UX)
Additionally, design a user-friendly interface that makes it easy for users to access and analyze data. Ensure the tool is intuitive and visually appealing to encourage user engagement.
9. Testing and Refinement
Rigorously test the tool to identify and address any bugs or usability issues. Gather feedback from users to refine the tool’s features and functionality.
10. Continuous Improvement
Finally, social listening is an ongoing process, so continuously update and improve your tool based on user feedback, industry trends, and advancements in technology.
The Bottomline
In today’s hypercompetitive digital landscape, businesses of all sizes must embrace social listening to gain valuable insights into customer sentiment, identify influential voices, and track competitor activity. Social listening is not merely a tool; it’s a mindset, a commitment to understanding your customers, your industry, and your competitive landscape.
To summarise, by harnessing the power of social listening, businesses can:
- Improve customer satisfaction: Firstly, By understanding customer perceptions and identifying areas for improvement, businesses can proactively address negative feedback and refine their products and services to meet customer expectations.
- Enhance brand reputation: By monitoring online conversations and proactively addressing negative sentiment, businesses can safeguard their brand reputation and build trust with customers.
- Make informed decisions: By tracking industry trends and identifying emerging threats and opportunities, businesses can make informed decisions that drive success.
- Gain a competitive edge: By monitoring competitor activity and tracking their marketing strategies, businesses can identify areas where they can improve their offerings and stay ahead of the curve.
Finally, as the digital landscape continues to evolve, social listening will become increasingly essential for businesses that want to thrive. By embracing social listening, businesses can unlock a treasure trove of insights that empower them to make informed decisions, build stronger customer relationships, and ultimately achieve their business goals.
Social Listening Tools FAQs
What is an example of social listening?
Existing customers might tweet about how much they love your product, for example, or you might spot a conversation where people are looking for solutions your company could provide. In either case, you can use this valuable feedback to improve your offering and make your customers happier, which will lead to increased customer satisfaction and loyalty.
What is the difference between monitoring and social listening?
Social listening encompasses a broader range of topics than monitoring, including brand mentions, categories, industries, occasions, and need states. In contrast, monitoring focuses on a specific company, brand, product, or campaign. This allows you to understand the full picture of how people are talking about you, your competitors, and the overall market landscape.
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