How To Setup A Professional WhatsApp Business Account
The invention of Whatsapp business has to be one of the best things to happen to businesses, as it gives a platform for business owners to display their goods, and advertise their services. Whatsapp business is like the normal Whatsapp we all know, but with additional features that make doing business easier. The main target of Whatsapp business are small and medium scale businesses, and there are features built specifically for these businesses. Some of these features are Business profile, catalog, auto-responders, statistics of open and read messages, and broadcast lists. So how do maximize a Whatsapp business account for your business? This his how to setup a business WhatsApp account that will drive maximum traffic.
Do Not Leave Your Business Profile Hanging
Treat your business profile like an elevator pitch. It should be a brief paragraph that tells a customer a summary of what you do, or the goods you have for sale, and convince them to give your business a try. Having a concise business profile also helps to sieve the customers that message you, and would save you the strength of explaining what you do repeatedly.
Have Images Of Your Goods And Prices In Your Catalog
Having a well categorized/arranged catalog of your goods with their respective prices attached makes your business stand out. Customers would be able to browse through, pick what they want, and message you concerning it. You would agree that this would help you save on data, as you will not always have to send images to intending customers.
Leave A Friendly Welcome Message
The truth is, you will take a break sometime, and when you get a message from an intending customer, your auto-response would go to work. Having a friendly auto-response can be likened to having good customer service, it will assure the customer that you will be back to attend to his/her message in time.
Do Not Mix Up Your Business And Your Personal Account
Always remember that your business is a separate entity from yourself, and should be treated as such. Try to keep out your “personal opinions and matters” from your business account, and post only things strictly related to your brand.
Ensure You Verify Your Account
with the new wave of Whatsapp account hacks, the security of your business account should be the most important thing on your list, as an insecure account can be hacked and used for fraudulent activities, which, I’m quite certain, would not be good for your business.
Always Strive To Improve
Take courses on how to sell, read books on sales, because at the end of the day, making money is the reason why you are in business in the first place. Never get tired of learning.
Taking note (and practicing) of these steps may just be the beginning or turning point of your business on Whatsapp.