Tour operator
SP Free Walking Tour
Tip-based walking tours of São Paulo's old downtown, Vila Madalena and Avenida Paulista, run in English and Portuguese by local guides several days a week.
A guided tour of Palmeiras's Allianz Parque in Perdizes, visiting the dressing rooms, press room, luxury boxes and pitch, with a penalty challenge at weekends.
Good to know
The Allianz Parque Experience Tour takes visitors inside the home stadium of Palmeiras in the Perdizes district. The tour links the modern arena with the club's history, including arches from the old Palestra Itália stadium.
According to the visitors bureau Visite São Paulo, the tour lasts between 1 hour 15 minutes and 1 hour 30 minutes. It takes in the upper stands, with a view across the bowl, the luxury boxes and the Lounge Centenário, the press conference room and the dressing rooms, before heading down to the pitch and the substitutes' benches. On weekends, visitors can also take part in a penalty challenge, and at the end there is a chance to buy photographs and pose with a replica of the Copa Libertadores trophy.
Tours start from Gate A at Rua Palestra Itália 200. The bureau lists tour hours from Monday to Friday between 10:00 and 17:00, and on Saturdays, Sundays and holidays from 9:00 to 17:00. As a working football stadium, schedules can change around events and matches, so check the official booking site before travelling and book online in advance.
The tour suits football fans, families with children and anyone interested in stadium architecture and sporting history. It is a good complement to the Museu do Futebol in Pacaembu, which covers the story of Brazilian football in general, and to the tours of the city's other big stadiums, the Morumbis of São Paulo FC and the Neo Química Arena of Corinthians. Visite São Paulo lists the tour among the city's top experiences for football lovers, alongside the MorumBIS Tour and the Tour Casa do Povo. The tour's social media account, @allianzparquetour, is the place to look for special events. Note that the details here come from Visite São Paulo's 2023 guide, so confirm times and inclusions on the official booking site before you travel.
Allow around two hours including arrival and time at the end for photographs. Most visitors arrive by public transport, taxi or ride-hailing car. Visit at the weekend if you want to try the penalty challenge. Follow the tour's social media accounts for news of special events and schedule changes.
Between about 1 hour 15 minutes and 1 hour 30 minutes.
The upper stands, luxury boxes, Lounge Centenário, press conference room, dressing rooms and pitch-side benches.
Yes. Visitors can take part in a penalty challenge on weekends.
At Gate A, Rua Palestra Itália 200, Perdizes.
Visite São Paulo lists Monday to Friday 10:00 to 17:00 and weekends and holidays 9:00 to 17:00; check the booking site before you go.
Palmeiras.
Arches from the old Palestra Itália ground are part of the visit.
Through the official Allianz Parque Experience booking website.
Café
Isabela Raposeiras's specialty coffee café, roastery and barista school in Vila Madalena, focused on traceable microlots from named producers.
Attraction
São Paulo's best-known art museum, raised above Avenida Paulista on Lina Bo Bardi's suspended concrete structure and holding more than 8,000 works from Raphael to Portinari.
Thing to do
The city's grand 1933 food market, designed by Ramos de Azevedo's office, with stained-glass windows, more than 290 stalls and a mezzanine of restaurants.
Hotel
A luxury hotel in the restored Matarazzo maternity hospital and a new vertical-garden tower near Avenida Paulista, with 160 rooms and suites and around 450 commissioned…