Plan-it Fez

Plan-it Fez, which now trades as Plan-it Morocco, is an established experience company in Fes and a good first call for travellers who want someone local to organise their time in the city. Its focus is on the things that make Fes distinctive, above all its food: the company describes the city as the culinary epicentre of Morocco and builds many of its experiences around cooking and tasting.

The food programme includes cooking classes, tasting trails through the souks, bread-baking and patisserie sessions, rural couscous-rolling workshops and tours of wineries and olive oil producers in the region. For many visitors a food walk is the best introduction to the medina, because it combines sightseeing with stops at bakeries, stalls and workshops that are easy to miss alone. Alongside food, Plan-it runs guided medina tours exploring the streets, souks and daily life inside the walls.

The company also offers more specialist experiences. Traditional design tours look at architecture, Islamic gardens, design products and weaving and textile techniques, which suits anyone interested in crafts or interiors. Its Go Local programme arranges time with Moroccan families, including cooking, a visit to a local hammam and community projects. Wellbeing options include hammam visits, massage and private yoga, and there are workshops and retreats in yoga, photography and music.

Beyond the city, Plan-it organises day trips to the Roman ruins of Volubilis and the Middle Atlas Mountains, overnight excursions to the Sahara with English-speaking guides, private transport, airport transfers and multi-day tours around Morocco. That makes it useful if you want one company to handle the whole of a trip from Fes rather than booking each element separately.

Experiences are arranged in advance by phone or email, so contact the company before you travel with your dates and interests. There is no walk-in office listed, so meeting points are agreed when you book. Plan-it suits first-time visitors who want a well-organised introduction to Fes, food lovers, families and travellers who prefer a private guide to joining a large group. Ask exactly what is included, such as meals, entry fees and transport, when you receive a quote.