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Creating killer content isn’t just about writing; it’s a strategic game. To win, you need the right content marketing tools. In 2024, that means using the power of technology to streamline your workflow, amplify your reach, and ultimately, dominate your niche.
This carefully curated list unveils 15 best-in-class content marketing tools designed to meet your every need. Whether you’re a seasoned pro or just starting, you’ll find the perfect tools to take your content game to a whole new level.
15 Best Content Marketing Tools For 2024
#1 Best Content Marketing Tools – Trello
Firstly, Trello uses boards to represent projects and cards to represent tasks. You can organize and keep track of all the tasks and projects in one place. It also supports integration with many other applications used for content marketing.
Best used for: Keeping track of tasks and project management.
| Free | $0 |
| Standard | $5/month billed annually |
| Premium | $10/month billed annually |
| Enterprise | $17.50/month billed annually |
#2 Best Content Marketing Tools – Notion
Secondly, Notion transforms content creation into a streamlined and centralized process. You can capture ideas, brainstorm topics, and map out your entire content workflow with ease. This versatile platform also serves as a collaborative workspace, allowing seamless communication and feedback exchange between writers, designers, and stakeholders.
Best used for: Content planning, brainstorming sessions, and content creation workflow management.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Personal Pro | $4 | Yes |
| Team | $8 | Yes |
| Enterprise | Contact for custom pricing | N/A |
#3 Best Content Marketing Tools – GatherContent
Thirdly, GatherContent bridges the gap between creators and stakeholders, simplifying content creation by providing a dedicated platform for assigning tasks, collecting feedback, and delivering high-quality content on time.
Best used for: Content collaboration, feedback management, and content delivery.
| Plan | Pricing |
|---|---|
| Free trial available | Custom pricing is based on your needs and team size. |
#4 Best Content Marketing Tools – SEMrush
Furthermore, SEMrush is a search engine optimization tool. This powerful tool dives deep into competitor strategies, helps identify valuable keyword opportunities, and provides actionable insights to improve your website’s organic visibility and climb the search engine rankings.
Best used for: Keyword research, competitor analysis, and SEO optimization.
| Plan | Monthly Price |
|---|---|
| Pro | $119.95 |
| Business | $449.95 |
#5 Best Content Marketing Tools – Ahrefs
Ahrefs equips you with the knowledge and power to conduct in-depth keyword research, track your SEO performance, and identify backlink opportunities to boost your website’s authority and reach strategically.
Best used for: Keyword research, SEO performance tracking, and backlink analysis.
| Plan | Monthly Price |
|---|---|
| Lite | $99 |
| Standard | $179 |
| Advanced | $399 |
| Enterprise | Contact for custom pricing |
#6 Best Content Marketing Tools – Canva
Additionally, canva allows you to create stunning visuals, infographics, and social media graphics that capture attention and elevate your brand. With its intuitive drag-and-drop interface and a vast library of templates and design elements, Canva makes graphic design accessible and enjoyable for everyone.
Best used for: Creating social media graphics, infographics, presentations, and other visual content.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Pro | $12.99 | Yes |
| Enterprise | Contact for custom pricing | N/A |
#7 Best Content Marketing Tools – Adobe Creative Cloud
For those seeking professional-grade design and editing tools, Adobe Creative Cloud offers the ultimate solution. This comprehensive suite includes industry-leading software like Photoshop, Illustrator, Premiere Pro, and After Effects, Which empowers you to create high-quality visuals, videos, and animations that stand out from the crowd.
Best used for: Professional photo editing, video editing, graphic design, and animation.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Photography Plan | $9.99 | Yes |
| All Apps | $54.99 | Yes |
#8 Best Content Marketing Tools – Headline
Headlines are the first impression your content makes, and Headline ensures they are powerful and captivating. This AI-powered tool analyzes your content and generates compelling headlines that grab attention, increase click-through rates, and drive engagement.
Best used for: Writing catchy headlines for blog posts, articles, social media posts, and other content formats.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Pro | $12 | Yes |
| Agency | $49 | Yes |
#9 Best Content Marketing Tools – Yoast SEO
Additionally, Yoast SEO acts as your SEO coach, providing actionable insights and recommendations to optimize content for search engines and search engine ranking. This user-friendly plugin analyzes your content for readability, keyword usage, and technical SEO factors which results in optimal search visibility.
Best used for: On-page SEO optimization, content analysis, and keyword research.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Premium | $9 | Yes |
#10 Best Content Marketing Tools – Grammarly
Furthermore, Grammarly ensures your writing is polished and professional. This comprehensive writing assistant identifies and corrects grammar mistakes, spelling errors, and punctuation errors, ensuring your content is clear, concise, and error-free.
Best used for: Proofreading and editing blog posts, articles, emails, and other written content.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Premium | $12 | Yes |
| Business | $25 | Yes |
#11 Tool For Content Marketing – Mailchimp
Mailchimp allows you to create professional email newsletters, automate email sequences, and track your email campaign performance, helping you nurture leads and keep your audience engaged.
Best used for: Email marketing, newsletter creation, and lead nurturing.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Essentials | $11 | Yes |
| Standard | $17 | Yes |
#12 Tool For Content Marketing – Loomly
Additionally, Keep your social media campaigns organized and efficient with Loomly. This comprehensive tool allows you to schedule posts across various platforms, collaborate with your team, and analyze your social media performance, ensuring a consistent and engaging social media presence.
Best used for: Social media scheduling, content collaboration, and social media performance analysis.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Basic | $25 | Yes |
| Standard | $59 | Yes |
| Advanced | $199 | Yes |
#13 Tool For Content Marketing – HubSpot Marketing Hub
In addition, HubSpot Marketing Hub strengthens your marketing activities under one roof, it streamlines your workflow and maximizes efficiency. You can manage your social media, email marketing, content management, and analytics, all within a single platform.
Best used for: All-in-one marketing platform, social media management, email marketing, content management, and analytics.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Starter | $50 | Yes |
| Professional | $890 | Yes |
| Enterprise | Contact for custom pricing | N/A |
#14 Tool For Content Marketing – BuzzSumo
BuzzSumo provides insights into social media engagement, analyzes top-performing content in your niche, and helps you craft content that is guaranteed to attract attention and engagement.
Best used for: Content ideation, competitor analysis, and social media engagement tracking.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Pro | $99 | Yes |
| Plus | $179 | Yes |
| Large | $279 | Yes |
#15 Tool For Content Marketing – Google Analytics
Finally, Google Analytics provides valuable information about your website traffic, audience demographics, and content performance, empowering you to understand your audience better and tailor your content accordingly.
Best used for: Website traffic analysis, audience demographics, and content performance tracking.
| Plan | Monthly Price | Billed Annually |
|---|---|---|
| Free | $0 | N/A |
| Google Analytics 360 | Contact for custom pricing | N/A |
Content Marketing Blogs
Beyond using powerful tools, actively engaging with industry experts and absorbing their knowledge is important.
1. Content Marketing Institute (CMI)
Widely recognized as the authoritative resource on all things content marketing, CMI offers a comprehensive library of articles, case studies, and webinars. Additionally, this vast repository covers every facet of content marketing, from crafting captivating content and formulating winning strategies to optimizing distribution and meticulously measuring results.
2. Copyblogger
Secondly, Master the art of persuasive writing and hone your ability to create compelling copy that resonates deeply with your target audience. Copyblogger dives into the complexities of crafting effective headlines, landing pages, and email marketing campaigns, which empowers you to craft content that converts.
3. HubSpot Blog
Furthermore, Gain access to practical tips and actionable advice on a wide range of content marketing topics. HubSpot’s blog serves as a valuable resource, covering a wide range of themes, including social media marketing, SEO optimization, marketing automation, and lead generation strategies.
4. MarketingProfs
Additionally, Immerse yourself in the latest trends and best practices shaping the content marketing landscape. MarketingProfs offers insightful articles, interviews, and podcasts featuring perspectives from industry leaders and experts, ensuring you remain at the forefront of the field.
5. Moz Blog
Acquire valuable insights into keyword research, technical SEO considerations, and effective link-building strategies, propelling your website’s organic visibility to new heights.
6. BuzzSumo Blog
Furthermore, Navigate trending topics, analyze competitor content with precision, and discover the secrets to creating content that sparks engagement and encourages sharing. BuzzSumo’s blog offers data-driven insights and actionable tips that empower you to stand out from the crowd and establish a dominant online presence.
7. Contently Strategist
Draw inspiration from successful content marketing campaigns and explore innovative approaches for diverse content formats. Contently’s blog features insightful articles, interviews, and case studies on the art of storytelling, the captivating power of video marketing, and more.
8. The Content 10x Podcast
Dive into weekly interviews with leading content marketing minds and gain valuable lessons from their experiences and expertise. The Content 10x Podcast delivers a wealth of practical tips and actionable advice, equipping you to elevate your content marketing efforts to previously unimaginable heights.
9. Convince & Convert
Discover the secrets of persuasion psychology and master the art of crafting content that influences behavior and drives conversions. Additionally, Convince & Convert’s blog offers practical insights into copywriting, the captivating power of marketing psychology, and the art of user experience design.
10. CoSchedule Blog
Streamline your content marketing workflow and optimize your processes with CoSchedule’s practical tips and tools. Their comprehensive blog delves into every facet of effective workflow management, from meticulous content planning and scheduling to seamless collaboration and strategic content distribution.
The Bottomline
As we step into 2024, these 15 best-in-class content marketing tools are your ticket to success. Moreover, from project management with Trello to social media scheduling with Loomly, and from SEO optimization with SEMrush to captivating headlines with Headline, each tool serves a vital role in enhancing your content creation and marketing efforts.
Remember, it’s not just about the tools; it’s about how you use them to craft compelling narratives, engage your audience, and achieve your business goals. The versatility of these tools ensures they cater to the needs of both seasoned professionals and those just starting their content marketing journey.
Additionally, don’t overlook the wealth of knowledge available in the form of content marketing blogs. Industry leaders and experts share their insights on platforms like CMI, Copyblogger, and HubSpot Blog, providing you with a continuous source of inspiration and expertise.
FAQ’s
What are the three categories of content marketing?
The three categories of content marketing are:
- Educational Content: Inform and educate the audience with guides, tutorials, and whitepapers.
- Entertaining Content: Capture attention and engage through memes, humor, and interactive content.
- Inspirational Content: Motivate and connect with the audience through success stories and impactful narratives.
How do you create a content marketing strategy?
- Set Goals: Firstly, define what you want to achieve with your content.
- Know Your Audience: Secondly, understand your target audience’s needs and preferences.
- Conduct a Content Audit: Additionally, assess existing content to identify strengths and weaknesses.
- Keyword Research: Furthermore, find relevant keywords for SEO optimization.
- Choose Content Types: Select formats that align with goals and audience preferences.
- Create a Content Calendar: Plan and schedule content creation and distribution.
- Develop a Unique Value Proposition (UVP): Clearly articulate what makes your content unique.
- Identify Distribution Channels: Determine where your audience is and tailor your distribution strategy.
- Promotion and Amplification: Plan how to promote your content through various channels.
- Measure and Analyze: In addition, use analytics to track performance and adjust your strategy.
- Iterate and Optimize: Additionally, continuously refine your approach based on performance insights.
- Stay Updated: Finally, keep abreast of industry trends and adapt your strategy accordingly.
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