In the fast-changing fashion world of 2023, popular clothing brands are showcasing their creativity to engage customers, while online shopping is on the rise due to store closures. Amid these shifts, top clothing brands are still at the top of their game, focusing on innovation, distinctive styles, and customer rewards to set themselves apart. Let’s say they know what it takes to keep their customers.
So, are you in search of the ideal clothing shopping destinations? Is modeling or influencing for global fashion brands of interest to you? Do you desire to incorporate luxury outfits into your wardrobe? If yes, stay glued to this blog post while we explore the top 15 most popular clothing brands in the world.
Ready? Then, let’s dive in!
Most Popular Clothing Brands in the World
Instagram following: 14.3m
The House of Balenciaga is one of the oldest and most popular clothing brands in the world. Balenciaga is renowned for pushing the boundaries of style with its innovative designs and avant-garde aesthetics. Christian Dior referred to Balenciaga as a couturier of uncompromising standards and “the master of us all.” Its iconic pieces, from oversized hoodies to chunky sneakers, have earned a coveted place in the wardrobes of fashion enthusiasts worldwide. In recent times, the brand has gained recognition for its trend-setting sneakers, spotted on notable celebrities ranging from Kendall Jenner to Bella Hadid. Balenciaga has a global presence with more than 100 stores worldwide, including flagship stores in major cities like New York, London, Paris, and Tokyo.
Year of Launch: 1917
Founded by: Cristobal Balenciaga
CEO: Cédric Charbit
Net Worth: $51.28 million
Product Portfolio: Ready-to-wear clothing, shoes/sneakers, handbags, accessories, and fragrances.
Tagline: “Live to Love”
14. Ralph Lauren
Instagram following: 15.2m
This American brand has been a well-known name in the fashion industry for over five decades. The Ralph Lauren brand dedicates itself entirely to luxury and strives to offer a wide array of materials to help you embrace your desired lifestyle. The brand initially targeted itself towards consumers seeking aspirational lifestyles from businessmen to athletes and more. However, over the decades, the brand began to diversify its portfolio offering, introducing a variety of different lines from clothing to homewares. The brand is also recognized for establishing classic and preppy designs that have become an integral part of American fashion. Additionally, Polo is one of the renowned brands under Ralph Lauren. The Ralph Lauren brand aims to reduce water usage, greenhouse gas emissions, and waste across its supply chain as one of its sustainability initiatives.
Year of Launch: 1967
Country: United States of America
Founder: Ralph Lauren
CEO: Patrice Louvet
Net Worth: $7.55 billion
Product Portfolio: Clothing, accessories, home decor items, perfumes.
Tagline: “Inspiring the dream of a better life through authenticity and timeless style”
Instagram following: 16m
This French fashion house is one of the most popular clothing brands in the world, and its products are coveted by fashionistas around the globe. The Givenchy brand is worn by the world class celebrities such as Beyonce, Lady Gaga, Kim Kardashian, Emma Stone, Julia Roberts, Rooney Mara, and Meghan Markle. Givenchy created the iconic “little black dress” worn by Audrey Hepburn in the film Breakfast at Tiffany’s. The French luxury conglomerate, LVMH, has acquired the couture, perfume, jewelry, and cosmetics empire.
Year of Launch: 1952
Founder: Hubert de Givenchy
CEO: Renaud de Lesquen
Net Worth: $2 billion
Product Portfolio: Clothing, Accessories, Perfumes, Cosmetics.
Tagline: “Make it simple, make it pure”
Instagram following: 20.1m
The British luxury fashion house Burberry, founded way back in 1856 in Basingstoke, England, began by creating outdoor attire before recently moving into the high fashion market. Burberry is most popular for the creation of the exclusive Gabardine, their own completely breathable and waterproof fabric. The brand proudly bears a Royal Warrant by Prince Charles as an Outfitter and a Royal Warrant by Queen Elizabeth as a Weatherproofer.
Year of Launch: 1856
Founder: Thomas Burberry
CEO: Jonathan Akeroyd
Net Worth: $8.19 billion
Product Portfolio: Ready-to-wear, Handbags, Leather Accessories, Footwear.
Tagline: “Iconic British Luxury”
Instagram following: 20.2m
The Giorgio Armani brand owned and run by the founder and designer Giorgio Armani, has established itself in the fashion industry through its superior design, relevant themes and trends. It exudes the essence of authentic luxury. Giorgio Armani, commonly known as Armani has not only become one of the most respected and popular brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world. The brand markets her products under several labels such as Giorgio Armani, Emporio Armani, Armani Jeans, Armani Junior, and Armani Exchange. The brand is worn by celebrities such as actor George Clooney and football manager Frank Lampard.
Year of Launch: 1975
Founder: Giorgio Armani, Sergio Galeotti
CEO: Giorgio Armani
Net Worth: $3.1 billion
Product Portfolio: Ready-to-wear, accessories, glasses, cosmetics, and perfumes.
Tagline: “Elegance is not about being noticed, it’s about being remembered”
Instagram following: 21.2m
One of the most iconic and popular clothing brands in the world, Fendi is known for its high quality craftsmanship and the use of luxurious materials. Fendi’s clothings may be expensive, they are investment pieces built to last. The brand’s luxury ski wear is in high demand, with ski jackets and ski pants being among the most frequently purchased pieces. Fendi’s popularity is driven by high celebrity adoption and social media mentions. The Carla Fendi Foundation donated €100,000 in response to Covid-19.
Year of Launch: 1925
Founder: Adele and Edoardo Fendi
CEO: Serge Brunschwig
Net Worth: $3.5 billion
Product Portfolio: Ready-to wear, Fur, Leather goods, shoes, perfumes, glasses, and accessories.
Tagline: “Nothing is impossible”
Instagram following: 28m
Adidas, popularly known for its iconic three-stripe logo, is a world renowned brand of athleisure and other sport items. In the early 21st century, it was the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. With a vast network of 2,184 retail outlets spanning over 150 countries, Adidas has extended its reach far and wide. Although, Adidas is best known for their sneakers and other athletics, the company also boasts a sizable apparel line, further solidifying its position in the world of fashion and sportswear.
Year of Launch: 1924
Founder: Adolf Dassler
CEO: Bjorn Gulden
Net Worth: $34.12 billion
Product Portfolio: Clothing, footwear, sportswear, sports equipment, toiletries.
Tagline: “Impossible is Nothing”
Instagram following: 28.9m
Versace is widely celebrated for its captivating embellishments, vibrant prints, and stunning cocktail and iconic gowns. The brand has introduced a wide array of clothing styles and designs. Gianni Versace dresses have been worn by Elizabeth Taylor, Jennifer Lopez and Princess Diana. Gianni Versace chose Medusa as the logo because of her irresistible allure, leaving those who gazed upon her enchanted. He desired for his company to have the same effect on individuals and those who adorned his clothing and shoes. Versace has recently made efforts towards sustainability, including initiatives such as reducing its carbon footprint, using sustainable materials, and implementing sustainable practices in its supply chain.
Year of Launch: 1978
Founder: Gianni Versace
CEO: Emmanuel Gintzburger
Net Worth: $5.5 billion
Product Portfolio: Haute couture, ready-to-wear, perfumes, jewelry, accessories, and home furnishings.
Tagline: “Don’t be into trends. Don’t make fashion own you, but you decide what you are”
7. Dolce & Gabbana
Instagram following: 30.7m
Dolce & Gabbana are famous for their lavish animal prints, pinstripes, intricate needlework, black lace, flowers, and other Italian elements. They established their unique designs quite early in their careers and their impact in the global fashion industry is undeniable. Their inspiration is a Mediterranean street style and youthful way of life which makes the brand more affordable. The brand’s influence extends to red carpets, runways, and the everyday wardrobes of celebrities, showcasing its versatility and global appeal.
Year of Launch: 1985
Founder: Domenico Dolce & Stefano Gabbana
CEO: Alfonso Dolce
Net Worth: $5.3 billion
Product Portfolio: Clothing, footwear, handbags, sunglasses, perfumes, and cosmetics.
Tagline: “Luxury is not a necessity, it’s an indulgence”
Instagram following: 33m
Prada, founded by Mario Prada, is a popular Italian brand renowned for its exceptional craftsmanship in producing fine leather goods. Prada ventured into clothing in 1999, debuting its first runway show. Several popular celebrities like Taylor Swift and Jennifer Aniston often choose Prada for their red carpet attire, due to the brand’s captivating patterns and intricate embroideries. Prada is known for its fashion-forward collections, particularly designed to target the younger audience. One of the sustainability initiatives of Prada is the implementing of water-saving measures and introduction of more eco-friendly materials into their production lines. Today, Prada’s lead designer is Miuccia Prada (Mario’s youngest granddaughter).
Year of Launch: 1913
Founder: Mario Prada
CEO: Andrea Guerra
Net Worth: $6.55 billion
Product Portfolio: Clothing, leather goods, shoes, eyewear, fragrances, and accessories.
Tagline: “Prada, Icon of Eccentricity”
5. Christian Dior
Instagram following: 45.3m
One of the most famous luxury brands, Christian Dior has been waxing strong since 1946 and is often worn by celebrities such as Charlize Theron and Natalie Portman. Today, the Dior brand is celebrated for its Parisian sense of chic style, offering a wide range of stylish products, from sophisticated handbags to fashionable dresses. Over the years, Dior has taken significant steps toward sustainability, incorporating eco-friendly materials and adopting responsible production techniques. Furthermore, the brand has formed alliances with humanitarian organizations, such as the Red Cross, to support humanitarian efforts. Dior maintains a robust digital presence, offering its products for sale on its official website and various online retail platforms. In addition, customers have the opportunity to explore Dior’s offerings in person at its physical boutiques situated in major cities worldwide.
Year of Launch: 1947 (76 years)
Net Worth: $137.19 billion
Founder: Christian Dior
CEO: Delphine Arnault
Product Portfolio: Haute couture, Ready-to-wear, Leather goods, Footwears, accessories, jewelry, watches and fragrance.
Tagline: “J’adore Dior”
Instagram following: 52.5m
Gucci is one of the most popular and influential clothing brands in the world today. It serves as a true international fashion and accessories standard, and a benchmark for a modern innovative business. Established in Florence in 1921, Gucci is celebrated for its eclectic and contemporary creations, representing the epitome Italian craftsmanship and unsurpassed excellence in quality, meticulous attention to detail and imaginative design. Today, Gucci is dedicated to redefining luxury for the 21st century. Characterized by its vibrant, romantic, poetic, and magical approach, Gucci’s unique vision has been met with immense critical acclaim while also creating an authentic emotional bond with the younger audience. Now more than ever, Gucci embodies charisma, innovation, and a commitment to progress, embracing a contemporary approach to the world of fashion.
Year of Launch: 1921 (102 years)
Country: Florence, Italy
Net Worth: $18.1 billion
Founder: Guccio Gucci
CEO: Francois-Henri Pinault
Product Portfolio: Leather goods, ready-to-wear, footwear, accessories, jewelry, watches, and fragrance.
Tagline: “Quality is remembered long after price is forgotten”
3. Louis Vuitton
Instagram following: 54.7m
Louis Vuitton is very popular for its use of leather, exceptional craftsmanship in creating trench coats, ready-to-wear dresses, shoes, accessories, watches, sunglasses, jewelry, books and several other fashion items. This recognition has rightfully earned Louis Vuitton the top spot on the list. Louis Vuitton is the world’s most popular and valuable luxury brand and is a division of LVMH. The founder, Louis Vuitton, began as a trunk-maker in Paris but later expanded into a global fashion powerhouse. In addition to being one of the most popular in the world, Louis Vuitton also has a commitment to environmental sustainability and responsible manufacturing practices. Louis Vuitton operates an online store, enabling customers to conveniently purchase their desired items from the comfort of their homes, with worldwide shipping services available.
Year of Launch: 1854 (169 years)
Net Worth: $28.1 billion
Founder: Louis Vuitton
CEO: Pietro Beccari
Product Portfolio: Leather goods, ready-to-wear, footwear, accessories, jewelry, watches, and perfumes.
Tagline: “LV the Truth”
Instagram following: 58.9m
Founded by Coco Chanel, the UK luxury fashion house is one of the biggest and most popular clothing brands in the world. Credited with creating the iconic “Little Black Dress” in the 1920s, Chanel has a workforce of about 22,000 employees. This “Little Black Dress” is a design that remains a timeless classic in today’s fashion world. Undoubtedly, Chanel is one of the few luxury brands that have withstood the test of time. One of its sustainability initiatives is the launching of a program called “Beyond the Chain”, which aims to promote responsible sourcing of gold and other precious metals. Chanel has a vibrant online presence, offering its products through its official website and e-commerce platform.
Year of Launch: 1909
Founder: Coco Chanel
CEO: Leena Nair
Net Worth: $17.2 billion
Product Portfolio: Haute couture, ready-to-wear, accessories, perfumes, cosmetics, jewelry, watches, and glasses.
Tagline: “Inimitable. Distinctive. Chanel”
Instagram following: 305m
Nike is an American multinational corporation that specializes in the design, development, manufacturing, and global marketing and sales of footwear, clothing, equipment, accessories, and services. In the realm of the world’s most popular clothing brands for 2023, Nike’s presence is justified by revenue, collaborations, and its response to COVID-19, both for its partners and customers. NIKE is the most popular clothing brand in the world of fashion by their remarkable presence on Instagram with a whooping 305 million followers. High profile athletes such as Michael Jordan, Mia Hamm, Roger Federer, Serena Williams, Tiger Woods, LeBron James, and Cristiano Ronaldo endorse this iconic brand.
Year of Launch: 1964
Country: United States of America
Founded by: Phil Knight & Bill Bowerman
CEO: John Donahoe
Net Worth: $151.05 billion
Product Portfolio: Athletic shoes, Athletic clothing, Sporting goods, Accessories.
Tagline: “Just Do It”
Having explored the 15 most popular clothing brands in the world, up next is the most expensive clothing brands in the world. In the next subheading, we will explore all the big names in the clothing industry. Brace up, and let me take you on a tour.
Top 10 Most Expensive Clothing Brands in the World
1. Louis Vuitton
Having expanding to clothing, accessories and jewelry, Louis Vuitton is popular with celebrities such as Angelina Jolie and Sarah Jessica Parker. The company is now owned by Bernard Arnault, the 2nd richest person in the world, after Elon Musk. Louis Vuitton’s most expensive item is the Steiff Louis Vuitton Teddy Bear which costs over $2.1 million.
This French fashion house is popular for its luxurious clothing, handbags, and accessories. These items are renowned for their exceptional quality and craftsmanship. While Hermès outfits are definitely not affordable for majority, there’s no denying their status as exquisite pieces of art. Also worthy of note is that Hermès is the world’s second most valuable luxury company. Their most expensive item is the Sac Bijou Birkin bag bracelet with 2,712 diamonds worth over $2 million.
This fashion brand is an embodiment of luxury, sophistication, and timeless elegance. Authentic Chanel bags are always in high demand by fashion enthusiasts. Chanel’s most expensive item is the Diamond Forever Chanel Handbag which costs over $261,000. Till date, the Chanel brand continues to be at the forefront of luxury and premium brands, not just for clothing but accessories too.
4. Yves Saint Laurent
This popular French fashion label is celebrated not only for beauty products but also for its sophisticated tuxedo suits and androgynous fashion sense. Their designs are renowned for their sophistication, elegance, and attention to detail. YSL’s most expensive item is the Yves Saint Laurent Sunflower jacket – a limited edition of 4, hand embroidered as a tribute to Van Gogh: $382,000.
5. Giorgio Armani
The Giorgio Armani brand epitomizes pure sophistication, and encountering someone wearing the label in any capacity shows they belong to the upper echelons of society. This brand signed an agreement with L’oreal, and that propelled them into the world of perfumes. This period also witnessed their expansion into Armani Jeans, Armani Kids, and Emporio Armani. Giorgio Armani’s most expensive item is the Giorgio Armani gown decorated with Swarovski crystals that was worn by Cate Blanchett at the 2007 Oscars – $250,000
One of the most expensive brands in the world, Versace created fancy clothing from innovative fabrics such as metal mesh. Over time, the brand diversified into accessories, perfumes, swimwear, etc., building a lavish empire worth $800 million in less than a decade. Their most expensive item is the Versace beaded “The Face” evening jacket owned by Elizabeth Taylor, sold for over $128,500.
With a legacy spanning well over a century, Burberry is probably the oldest fashion brand in the world. The latest additions to the brand are Burberry London and Burberry Prorsum. Burberry’s most expensive item is the three-quarter length double-breasted trench coat owned by Audrey Hepburn, sold for over $94,906.
Christian Dior famously known as ‘Dior’ initially emerged as a premium brand designing haute-couture for women in 1946. They later expanded into ‘Baby Dior’ for children and ‘Dior Homme’ for men. Dior’s most expensive item is the Lady Dior handbag which costs over $30,000.
Prada initially focused on making handbags, travel bags, and suitcases for the Italian elite. However, when Miuccia Prada took over, she introduced ready-to-wear luxury clothing. Prada continues to be one of the most sought-after swanky clothing brands across the world. Their most expensive item is the Brandy Top Handle V2 handbag which costs over $10,200.
10. Ralph Lauren
The founder, Ralph Lauren’s journey, marked by numerous milestones, spans from his service in the military to his successful career as a salesman and ultimately securing a place on the ‘World’s Richest Men List.‘ The brand has ventured into perfumes, accessories, luxury attire, including ready-to-wear collections. Ralph Lauren is also a hot favorite on the red carpet and his famous costumes for the cast of the movie ‘The Great Gatsby.’ Ralph Lauren’s most expensive item is the Purple Label Crocodile Duffel Bag which costs over $25,000.
Popular Clothing Brands for the Teenage Girl
1. American Apparel
American Apparel enjoys global recognition for their huge selection of basics, stylish teen clothes and seasonal pieces in a wide range of colors. Notably, their leggings and hoodies are among the brands’ most popular items. American Apparel clothes are typically vibrant, figure hugging, and come in basic sizes from XS-XL. Prices for most items range from $15-$80.
2. Abercrombie & Fitch
Established as a men’s outdoor shop, Abercrombie & Fitch was founded more than a century ago. Abercrombie & Fitch has evolved into a go-to destination for casual preppy style. Jeans in particular are a favorite among customers. Their product range extends from t-shirts to airy peasant tops and playful sundresses. They offer standard sizes only and prices run from $30-$80 for most items.
3. Go Jane
Go Jane specializes in an urban chic fashion style that appeals to teenagers and young adults. They offer trendy teen clothes including tops, bottoms, dresses, shoes, accessories and formals. The website also features a robust clearance and sale section, allowing customers sort items by price. Within this section, you can discover an array of items, ranging from maxi dresses to unique designer jeans, often discounted by as much as 75 percent off the regular retail price.
Hollister offers a selection of California casual styles ideal for everyday school attire, particularly if there’s no uniform requirement. They describe their styles as “Southern California”, reflecting a chic, Los-Angelic vibe. Prices are a bit higher than stores with similar styles, but Hollister often runs end of season sales. Typically, you can expect to spend between $25-$60 for most items. The store does offer T-shirts starting at around $10 with the Hollister label in a prominent position.
Teens who embrace a vibrant, healthy lifestyle gravitate toward the athletic brand, Lululemon. They design their collection of men’s and women’s clothing with inspiration from yoga, incorporating bright colors and bold patterns. Accessories like socks, scrunchies and headbands prices start at less than $10, while tops, coats and bottoms sell for $40 to $400. In addition to their focus on style, this fashion retailer goes the extra mile by regularly organizing community events, including festivals and fitness classes across the United States and Canada.
Madewell is the little sister to J.Crew, and offers the same level of quality and versatility with a focus on a more youthful, fresh look that resonates with teenagers. Clothes are available in standard sizing, and most items cost anywhere from $50 all the way up to over $500.
7. Old Navy
Old Navy offers a casual, sporty style for teens at reasonable prices. The brand offers clothing in both standard and plus sizes, ensuring inclusivity. They are known for conducting seasonal sales, highly anticipated promotions like $1 flip flops, and presenting $5 T-shirts to celebrate most holidays, from 4th of July to St. Patrick’s Day.
PacSun is ultimate destination for laid-back California fashions. They carry surfer-chic labels such as Kendall & Kylie and renowned brands like Volcom, which is known for their urban street-style. Clothes are available in sizes XS-XL and prices range from roughly $20-$200. The overall look is California bohemian.
Final Thoughts: Top 15 Most Popular Clothing Brands in the World
The world of clothing was just a means to protect oneself, but now, it has turned out to be a fashion business where there are new inventions every day. There is a lot of competition between brands to maintain their position and also pressure to follow the trend. Whether you are a budding fashion designer or an experienced retailer, having the right knowledge of brands is key in the fashion industry.
From iconic luxury houses to contemporary, trendsetting labels, each brand carries its unique legacy and charm, resonating with diverse audiences. The choices we make in our dressing are not just about style, but also about expressing our identities.
Frequently Asked Questions
1. Which country has the best fashion brand in world?
France is the leading country for the fashion industry in the world, according to the Brands Countries IPX by IFDAQ.
2. What is the richest luxury brand in the world?
Louis Vuitton is the richest luxury brand in the world. With a brand value of $124.8 billion, it is the fastest growing luxury brand.
3. Where is fashion most popular in the world?
Fashion is most popular in New York, London, Paris, and Milan. These cities host fashion weeks and the economic development and distinctive style created by these fashion capital cities significantly impact the entertainment and fashion sectors.
4. What country has the cheapest luxury brands?
Europe has long been seen as one of the best places for acquiring designer items, from handbags to dresses, and shoes to earrings. According to Vogue, the UK, France and Germany are where the cheapest designer bags can be found.
5. Who is the most fashionable person in the world?
Bella Hadid has received an honor that most of us would probably agree with, as GQ magazine recently named the supermodel the most stylish person on the planet.
6. Which clothing brand is best and cheap?