Industry Beans Fitzroy

Industry Beans has been roasting coffee since 2010, and its Fitzroy cafe and roastery at 70-76 Westgarth Street is the company's headquarters. The site occupies an architecturally designed warehouse conversion and brings together the brand's largest roastery with a cafe, a coffee bar, a retail shop and a training facility, so it is as much a working coffee operation as a place for breakfast.

The cafe serves a full brunch and lunch menu rather than just pastries. Dishes on the current menu include an avocado smash, hollandaise eggs, a porcini nest, strawberry and white chocolate hotcakes, an Angus beef burger, chilli crab folded eggs and a coffee-braised beef gnocchi, which shows how the kitchen likes to bring coffee into its cooking. Seasonal drinks change through the year; a recent example was an iced purple taro float made with either cold brew or matcha.

The coffee itself is the centre of the business. The coffee bar serves Industry Beans' own roasts, and the retail shop sells beans, brewing equipment and merchandise for anyone who wants to recreate the coffee at home. The company has been recognised in international awards, and the Fitzroy site is where its largest roastery operates.

Opening hours are 7am to 3:30pm on weekdays and 8am to 3:30pm at weekends. Industry Beans takes bookings through the Make a Booking button on its Fitzroy page, which is helpful for weekend brunch or a group. The space is also available for functions, with enquiries handled through the website or by email at [email protected].

The business has grown beyond Fitzroy. In Melbourne there is a cafe at Chadstone and a coffee shop on Little Collins Street in the city centre, whose house blend is called Rose Street, and the company also runs cafes and coffee shops in Sydney and Brisbane, including a second cafe and roastery at Newstead in Brisbane.

Industry Beans Fitzroy suits coffee enthusiasts, brunch groups and families who like to book ahead. It combines naturally with a visit to Proud Mary in Collingwood or a trip to Lune's Fitzroy warehouse for pastries, making a full morning of Melbourne coffee and baking. For enquiries, call 03 9417 1034.