Platinum Heritage

Platinum Heritage offers a more considered alternative to the dune-bashing trips sold across Dubai. Part of Hero Experiences Group, it runs two main collections in the UAE: one built around luxury safaris and fine dining in the desert, and another focused on the heritage and culture of the region, with its experiences supporting conservation initiatives. Its heritage safari has become known for touring the dunes in vintage four-wheel drives.

Expect a slower pace than the mainstream safaris, with the emphasis on culture and the desert landscape rather than high-speed driving. The company also runs a safari in AlUla, Saudi Arabia, in the Sharaan Nature Reserve. Book through the official website, check exactly what each package includes, and choose a private experience if you want the camp to yourself.