Jack Tran Tours

Jack Tran Tours, formerly known as Hoi An Eco-Tour, is a local Vietnamese tour company founded by Jack Tran that has been running countryside experiences around Hoi An since 2005. Its tours focus on the working life of the river and rice fields around the town, and many of them include a meal with local families or on board a boat.

The best-known trip is the Fishing Village Culture and Basket Boat Tour, a four-hour outing with lunch or dinner on board, built around the fishing villages and the round basket boats of the river. The Wet Rice Farm Culture tour, which lasts four and a half hours, focuses on rice cultivation and ends with a meal at a farmer's house.

Longer options combine both worlds. Farming and Fishing Life by Bike and Boat is a six-hour day that mixes cycling through the countryside with time on the water, and Rice Planting and Fishing is a full six-hour, hands-on experience. Shorter choices include Rowing Basket Boat and Riding Buffalo, a Sunrise Fish Market tour and a Sunset River Cruise with basket boat rowing, each about two and a half hours, as well as Basket Boat Racing, a three-hour activity for groups.

Children pay reduced prices on most tours, roughly half the adult rate, which makes the company a good option for families. The tours are active, with rowing, cycling and work in the fields, so dress for the outdoors, and the sunrise and sunset options avoid the middle of the day.

The company highlights environmental protection and community support on its website, and its press section links to coverage of green tourism. Booking is by phone or WhatsApp, or by email, using the contacts published on the website, and the website lists the duration and price of each tour so you can compare options before you get in touch.

Jack Tran Tours suits families, couples and anyone curious about rural life beyond the old town. Combine a morning on the river with an afternoon visiting the heritage sites, or pair the Sunrise Fish Market tour with a day at the beach.